LPL Expands List of Integrated Third-Party Technology Solutions

July 26, 2018

LPL Financial today announced that it has expanded its list of integrated third-party technology to include consolidated reporting solutions available from Black Diamond and Morningstar Office. LPL Financial advisors who choose to use either of these solutions will be able to take advantage of a seamless data flow into the tools, making it easier to provide their clients with a digital experience to enhance their client relationships.

“This is an exciting enhancement to our technology offering and one we believe will create a lot of value in our advisors’ practices,” said Burt White, LPL managing director, Investor and Investment Solutions, and chief investment officer. “Performance reporting is in an integral component to the life cycle of client management, and there are several quality solutions in the marketplace that we know our advisors value. To make it easier for advisors to use these solutions, we are integrating with select providers. With these new and enhanced relationships, we can move closer to providing a seamless, end-to-end technology experience that can help their practices thrive.”

Black Diamond will be the newest member of LPL’s Vendor Affinity Program (VAP) with a performance reporting solution. Other members include Morningstar Office, Orion and Albridge. The Vendor Affinity Program offers advisors access to approved vendors, including technology providers, at discounted prices.

LPL senior vice president Michelle Page and advisor Chad Waddoups discuss how technology adoption creates efficiencies.

Vendor Affinity Program members are separate entities from LPL Financial.