July 2024 Fund Flows Recap

Adam Turnquist | Chief Technical Strategist

Last Updated:

With additional content provided by Kent Cullinane, Analyst, Research.

With July behind us, we conducted a deeper dive into fund flows over the last month. Flows measure the net movement of cash into and out of investment vehicles, such as mutual funds and exchange-traded funds (ETF). We analyzed flows to gain insight into investor demand and sentiment surrounding asset classes, sectors, and other classifications of markets.

Morningstar Category Flows

When looking at Morningstar category data in July, large blend equities experienced the largest inflow at $21 billion. This continues a trend we’ve seen this year, as the large blend category is the top category in terms of flows over the trailing year-to-date (YTD) period, experiencing $92 billion in inflows. Following large blend equities, were intermediate core bonds, bringing in $9.3 billion in inflows. Like large blend equities, intermediate core bonds have been a favorite for investors this year, gaining $78.5 billion in inflows. The third-largest category by flows in July was small blend at $8.8 billion. Small cap strategies have largely lost assets YTD but have flipped to net positive following a stellar performance in July, with small caps, as measured by the Russell 2000 Index, up over 10%, outpacing large caps by roughly 8.5%.

Looking at the other end of the spectrum, large growth funds experienced the largest net outflow in July of $8.5 billion. This also continues a trend seen YTD, as large growth funds have been the sixth largest category by outflows, losing $14.1 billion. Moderate allocation is the next largest category by outflows, losing $5 billion in assets. Like large growth, moderate allocation funds have seen their assets shrink significantly YTD, ranked as the second largest category by outflows over this period. Following large growth and moderate allocation funds were mid-cap value and mid-cap growth, losing $3.9 billion and $3.2 billion, respectively, in July. Despite strong performance in July, investors continued to favor the top and bottom ends of the market capitalization (cap) spectrum, with large blend and small blend strategies representing the first and third largest categories by inflows. Mid-cap growth also happens to be the largest category by outflows YTD ($20.3 billion), with mid-cap value not far behind in fifth ($14.5 billion).

Small Caps Saw Significant Inflows in July Following Strong Performance

Trailing 1-Month Net Asset Flows Top Ten and Bottom Ten Across Morningstar Categories (AUM, Billions $)


Source: LPL Research, Morningstar Direct, 08/20/24 

Sector Flows

When looking at individual equity sector data in July, the financials sector reported the largest inflows, gaining $3 billion. Financials gained 6.4% in July, making them the second-best performer over the month, highlighting investors who may be chasing performance. Financial inflows in July also continued a trend seen YTD, as the sector has been the second-largest by inflows, gathering $3.2 billion. Following financials is technology, gaining $2.1 billion as investors continue to pile into megatrends such as artificial intelligence (AI) and cloud computing. Technology has outpaced all other sectors YTD by a significant margin, capturing $19.2 billion in inflows, roughly $16 billion more than financials. Utilities, industrials, and energy round out those sectors that finished July with net inflows, with industrials being the only other sector (technology and financials) that has experienced net inflows YTD ($2.7 billion).

Conversely, communications experienced the largest outflow in July at $687 million. The communications sector only rose 0.2% over the month, making it the second worst-performing sector. Following communications was the healthcare sector, which continues a trend seen in prior months. Health care remains the top sector by outflows YTD, losing $259 million in July and $10.2 billion this year. Other sectors that experienced outflows include consumer staples, real estate, and consumer cyclicals. These sectors also remain net negative YTD.

Financials Lead the Way in July Flows

Trailing YTD Net Asset Flows across Morningstar Sectors (AUM, $ Billions)


Source: LPL Research, Morningstar Direct, 08/20/24

When comparing the latest LPL Research Strategic and Tactical Asset Allocation Committee (STAAC) views with the July flows data, there are a number of similarities. The top asset classes by inflows in July were large blend equities, intermediate core bonds, and small blend equities. The STAAC has a slight overweight to large cap equities over small, with the tilt coming more from large growth equities than large value. While large caps are more expensive than small caps from a valuation perspective, earnings power and quality, coupled with impressive technicals, outweigh their relatively steep valuations. In fixed income, the STAAC maintains a neutral duration perspective, favoring fixed income broadly over cash, as the risk-return trade-off is attractive relative to history. From a sector perspective, the STAAC is neutral on the top sector by inflows, financials, despite strong performance in July driven by a possible deregulation under a Trump victory scenario and a rebound in regional banks. Credit conditions still appear favorable, as do valuations, while the technical backdrop continues to improve. The STAAC is overweight the top sector by outflows, communications, as investors fled the top-performing sector YTD due to some earnings misses this last month and rich valuations. The STAAC believes there are more tailwinds than headwinds for communications as political advertisement spending is expected to pick up, while valuations now appear attractive, as does the technical setup.

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Adam Turnquist

Adam Turnquist oversees the management and development of technical research at LPL Financial. His investment career spans over 15 years.